Date: Friday, May 21, 2010

Time: 8:00 a.m. - 12:00 p.m.

Location: The Community Foundation of Sarasota County, 2635 Fruitville Road

 

• Keynote speaker
   Brian Weiner, President of the One-to-One Group, will tell how to develop a successful story brand strategy and make it work for your organization. Brian has been in the communications industry since 1990, beginning as the President and Chief Operating Officer of The KMS Companies in Woburn Massachusetts. His writing has inspired successful campaigns throughout the Eastern U.S.
• Panel Discussion
  Next pick the brains of our media experts, in a panel moderated by Diane McFarlin, Publisher of the Herald-Tribune Media Group. Panelists include Biz 941 Editor Susan Burns; Twitter and social media pro for Sarasota Memorial Hospital Shawn Halls, Web Writer Sue Boothby Garabrant, and talented news, feature and PR writer Ruth Lando of the Community Foundation of Sarasota County, whose experience ranges from news and magazine writing to annual reports.
• Hands-on writing exercise 
  Develop the authentic voice that is key to successful story branding, by writing pros Gail Condrick and Susan Blake. Gail comes to Sarasota after a 25 year career in government communications in Fairfax, Va., and currently is a writer, teacher, soul coach and Black Belt Nia practitioner. Susan has extensive experience in higher education as a communications professional with expertise in integrated marketing, media relations, and advertising. She also teaches nature-inspired writing classes called Words and Wonders© in Sarasota.

 WALK-IN REGISTRATIONS: All unregistered attendees will be charged an additional $5.00 over and above the cost of a member or non-member registration. We encourage you to pre-register through PayPal for our events. CANCELLATIONS must be received by Noon two business days prior to our event date as guarantees have already been made on your behalf. Cancellations must be emailed to rsvp@cwcfpra.com.  Cancellations not received as indicated will be charged the full member or non-member registration price of the event.

PRE REGISTRATION HAS NOW ENDED FOR THIS SEMINAR.