Speaker: Debbie Mason, APR, Fellow PRSA

Is your organization in the midst of a piecemeal PR crisis? “A press release here, a brochure there” approach isn’t the best way to convey your message with impact. Strategic public relations is about smart thinking, sound planning and creative use of your limited time and budget. In this refreshing look at PR, we’ll learn about the power of strategy and integration in your organization’s communications.