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Shift Your Message with a Shifting Tide
January 16, 2019 @ 11:30 am - 1:00 pm
Visit Sarasota County is the agency responsible for marketing Sarasota County as a must experience destination. A crisis such as Red Tide can significantly change the marketing plan that is in place. At this session, Erin Duggan, Vice President of Visit Sarasota County will share with you how the agency crafted and shaped the marketing message while experiencing a crisis where conditions not only changed by the day – but often during the course of a day.
Cost: $25/members, $35/guests.