Many people are concerned about the impact of today’s economic climate on jobs, including those in the field of public relations. The possibility of fewer jobs means greater competition-- at all career levels. However, how many practitioners are taking proactive steps to increase their competitiveness in the marketplace?

Are YOU taking advantage of the opportunities to stand out that FPRA affords its members? Maybe the better question is can YOU afford NOT to take advantage of these member benefits.

Accreditation (APR) and Certification (CPRC) are two proactive, affordable “short term investment/long term benefit” opportunities available to FPRA members. For less than the cost of many one day seminars, Accreditation and Certification offer credentials that can last a lifetime.

Accreditation is offered through the Universal Accreditation Board (UAB) to members of participating organizations, including FPRA. Though five years of public relations practice was previously required, ALL members are eligible regardless of years of experience. However, the objective, multiple-choice, computer exam does test a variety of knowledge, skills and abilities. The good news is a new 2008 study guide and a study session syllabus are available.

Certification is a unique, second tier credential offered exclusively to FPRA members. Candidates must have previously earned their APR and have ten or more years experience in the field of public relations. Though it is a second tier credential, it is not APR 2.0. This exam is a subjective exam that requires candidates to draw from their experience in using the principles of R.A.C.E. to solve problems and present solutions. Earning the CPRC credential involves passing a written exam (16 essay questions) and an oral exam (presentation of a public relations program or project). The good news is new, detailed material on the CPRC process is now available.

For more information on Accreditation and Certification, as well as any available chapter or State Association rebates, please contact your local Accreditation and Certification Chair, visit www.fpra.org or contact me at jnall@coawfla.org or (850) 432-1475 ext. 130.

We are here to help YOU. It takes more than a snazzy suit to stand out in today’s marketplace.