Tips & Tools

Great PR Information & LINKS

The IPR Directory

A Guide to the Independent Public Relations Professionals in the Central West Coast Chapter

The IPR is a directory of the FPRA chapter members who own and operate independent firms. View the list of firms, their contact information, and a brief description to better guide you in selecting the right public relations professional to work with your company. 

Download document here.

Expert Resources in Public Relations & Marketing

The Central West Coast Chapter of the Florida Public Relations Association has many outstanding PR professionals as members of the chapter. The professionals listed here are some of our senior level members who have expertise in the specified topics. These members are available for comment for media opportunities and for speaking engagements. Expert Resources in Public Relations & Marketing Directory

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How would you like a FREE COLOR AD in "Sarasota Downtown & Beyond"? Steve Rabow is requesting that area not-for-profit groups email non-date-specific ads for upcoming issues. (These ads will be considered in-kind donations to your organization, an appropriate letter for tax-deduction purposes may be requested after publication of your ad.) See ad specs here.

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The Father of PR at Work

Check out this interesting story NPR ran on Edward Bernays, including how he was instrumental in making bacon and eggs the All-American breakfast.
Click here for the complete story

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Click here for Phil Kotler's presentation The Growing Relationship Between Marketing & PR. Kotler is the S.C. Johnson Distingushed Professor of International Marketing at the Kellogg School of Management at Northwestern University.

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Found in translation
Language company helps employers, employees and clients connect
by TILDE HERRERA
Manatee Herald Staff Writer

MANATEE - As the country and Manatee County become more diverse, many employers are looking for ways to bridge the language gap in the workplace.
Chris Stubenberg, owner of FasTrac Languages in Bradenton, wants to help people communicate at work by offering short, concise language courses that target specific terminology unique to individual industries.

"People are now beginning to realize that with the growing Hispanic workforce, it's for their own benefit to open up the lines of communication," Stubenberg said.
FasTrac Languages designs courses for employers who want workers to learn basic language skills to help them communicate with customers and with each other.
Classes are usually conducted at the company and vary in length and price; a 12-hour course may cost about $125 per student, but some classes run up to 40 hours. Stubenberg teaches courses in Spanish and English only; he also has about five key people he hires on a contract basis for specific jobs or other languages such as German, French, Indonesian, Italian, Portuguese and American Sign Language.
"They're people I trust who will do it the right way," Stubenberg said.
Complete Story at http://www.bradenton.com/mld/bradentonherald/10457097.htm
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Clear Eye for the Biz Guy
Watch this new show on the learning channel as they weekly send in their team of experts to save a floundering small business with savvy tricks of the trade we could all use a dose off. Complete story at
http://www.msnbc.msn.com/id/6298542/site/newsweek/

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Want some more great PR resources? Visit these Web sites:

www.sinicom.com/homepages/pubs.htm
www.aboutpublicrelations.net
www.onlinepr.com/Holding/QuickTipsforBuildingOnlineNewsrooms.pdf
www.cornerbarpr.com
www.prfuel.com
www.online-pr.com

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White Paper
We frequently forget that getting the press to schedule an interview is
only the first step in the process. Whether or not the media opportunity turns
out to be a good experience or a bad one depends on a number of complex,
yet mostly controllable, factors if the PR person takes a proactive role in
preparing his or her spokespeople.

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PR Publications of Interest
Are you tapped into the most current PR news, trends, issues and practices of the field? Here are a couple of PR publications that will help you do just that.

PR Week
http://www.prweek.com
PR Week is a weekly magazine that carries the latest news, in-depth
analysis, top columnists, and reviews of campaigns in the United States.
With additional international issues, PR Week is a wonderful source of
global news that affects the PR industry. By subscribing to PR Week, users
will also receive access to PRWeek's global database of information,
industry data, rankings and surveys, as well as the very latest news,
features, and job postings in the PR industry.
Frequency: Weekly
Subscription to PR Week magazine: $128/year

PR Strategist
http://www.prsa.org/_Publications/main/
PR Strategist is PRSA's quarterly magazine that presents fresh perspectives
and new ideas and trends related to the strategic importance of effective
public relations at the management level.
Frequency: Quarterly
Subscription to PR Strategist: $48/year

FPRA is dedicated to developing public relations practitioners who, through ethical and standardized practices, enhance the public relations profession in Florida.